About Us


BSF is a boutique operator with a unique approach to business and we have a promise for you.


Our promise to you is to bring an international entrepreneurial, "can-do" approach capable of increasing profits to your business. The emphasis is on finding clear actions that you can implement immediately that will result in a step change in performance. Every business, regardless of size, faces critical junctures when an entrepreneurial approach is needed. We are not interested in run-of-the-mill strategies or doing things you can do for yourself.

We have offices in Sydney, Perth and London, reflecting our international client base and global perspective.

We aim to bring entrepreneurial solutions to our clients in a hands-on, practical, considered way. And we deliver with an urgency that reflects the need for fast results, where getting it right matters and people care passionately.

We believe our team can deliver this vision and get results. Why? Because we are unique and all have split personalities. By this we mean that each member of our team has been classically trained working for industry leading, cutting-edge organisations but, crucially, we have also done the hard yards deep in the trenches of start-ups where getting it wrong means company failure.

Brad Rosser
Founder, BSF Group

We believe our team can deliver this vision and get results. Why? Because we are unique and all have split personalities. By this we mean that each member of our team has been classically trained working for industry leading, cutting-edge organisations but, crucially, we have also done the hard yards deep in the trenches of start-ups where getting it wrong means company failure.

This means we are very comfortable bulldozing through problems a start-up is facing in a serviced office in the morning, and then "suiting-up" in the afternoon to take on the latest city hotshot to talk funding or negotiating a business sale.

Straight talking and entrepreneurial, we have been exactly where you are.

Now, if your reading this and are interested in joining the BSF group, then let us explain how we operate. Our founder borrowed this approach from his time at Virgin. We have people join us who are passionate about being entrepreneurial and may look at us a stepping-stone to a senior role with one of our clients - an exciting opportunity startup or otherwise. This is a wonderful opportunity we encourage you to take. It's a win-win. The company gets one of our well-trained entrepreneurs working in their business, and we have the strong connection to the business we are working with. Additionally, we have absolute confidence that this particular role, probably a critical one, will be carried out to a high standard by a well-respected colleague. If you're interested please get in touch. We take this very seriously so put your best foot forward and pitch us with everything you've got.

Another reason we can deliver our vision is because of the outside groups we work with, ranging from individual experts to agencies. Their common traits are they get things done creatively with minimum fuss and for maximum effect. It has taken us many years to build a panel of experts for different sized companies, different industries, and different problems. If you want us to consider you for this panel, please tell us why.

Below is a selection of case studies we have chosen that illustrate the work that BSF, its founders and staff have completed. Browsing these will give you an insight into the type of work BSF can successfully undertake. You will see that none of our projects are run-of-the-mill - indeed, they are always characterised by a bold yet proven entrepreneurial methodology during challenging and turbulent times. They are repeated and categorized by section in this website for your convenience.

So if our approach resonates with you, please contact us to discuss how we can help to solve your problems and take your business to a higher level. We are entrepreneurial and flexible on fee arrangements, always looking for a performance related upside.