MOVE TO A HIGHER SALES LEVEL AND START CALLING THE SHOTS.
Some SMEs are able to successfully make the leap and are able to make a step change in sales, manage the transition, and be sold. Some cannot.
For those that cannot, it is a source of incredible frustration and massive loss of economic gain.
BSF specialises in turning promising businesses with up to a few million dollars in turnover into businesses with turnover in the tens of millions with corresponding increases in profit and cash flow. Our experience lets us apply tactics that literally drag sales up to a level where the business can start calling the shots.
Of course we can help manage the transition ensuring you maintain your margin through a growth phase and set you up for a sale. But first things first, we must focus on the tactics that ensure sustainable sales growth.
We have developed a unique and cost-effective way to develop your own specific action plan through either a bespoke individual workshop or a group workshop. We are not interested in doing what you can do for yourself.
Our team will become completely familiar with your business and will be in a position to ensure the workshop meets the objective of providing a tangible action plan ready to be worked on immediately. We are sometimes also asked to help implement the sales tactics through a troubleshooting role where the management do the day-to-day.
Each business will take away a different set of actions from the workshop. The workshop is designed to be highly practical and issues such as: the need for funding, building a powerful team and how to ensure the actions you are taking are consistent with and set you up for a potential sale further down the line. These are all worked on and practical steps provided. However the focus must be on sales and most workshops will include all or some of the following:
- Effective Sales Strategies: There is no point in simply providing a general marketing blurb which you have heard before and already understand. We need to understand the tactics that will work for your specific business such as a direct mail campaign, reworded advertisements, a strong PR campaign, your online presence, potential new sales channels and reviewing your product and price to ensure the customer proposition bites.
- Branding: Using your brand as a weapon. People rarely know how to build the brand so you can use it to drive price increases and successful negotiations. We will be drawing heavily on our direct experience of working with the Virgin brand to apply key branding lessons.
- Specific Growth Strategies: Is growth by related product development, growth by acquisition, or growth by international expansion right for you? If so, how do you specifically get it done.