The entrepreneur's step-by-step guide to success in business.
I've been fortunate enough to have worked in the inner sanctum for two of the world's greatest entrepreneurs, Alan Bond and Richard Branson. These experiences have given me a unique insight into what drives success in businesses.
I have developed a set of dos and don'ts that businesses must adhere to, backed up by anecdotes from my business career - sometimes stinging, but always entertaining and thought provoking. If you want to ensure that the odds of your business surviving, prospering and eventually selling at a premium are stacked in your favour, then get this entrepreneurial guide.
Brad always got the deal done ...and knows the tricks of the trade."
Legendary Australian businessman
Brad is an absolutely exceptional businessman. Not only that, he's a decent human being and is as authentic as he is inspiring. He always makes the complex simple and the impossible possible. A must read."
René Carayol MBE
Founder and Chairman of Inspired Leaders, broadcaster and former Pepsi board member
In a competitive world, building a brand with real strength is vital. Brad Rosser has drawn on his extensive experience, which includes many years of working with Richard Branson, to provide a guide to entrepreneurs which is invaluable."
Supertrader and founder of Bramdean Capital
Brad Rosser is a man of action: his book on how to successfully start up new companies does not contain academic theories or intellectual argument, rather it is a hands on, sleeves rolled up, how-to manual for those who want to get results."
Founder and Managing Director of Unilever ventures
Earthy, robust and compelling. A 'must have' for every self-respecting entrepreneur."
Professor Philip Brown
Australian School of Business (UNSW), visiting professor Chicago Business School
Can-do entrepreneur provides hard hitting advice on how to greatly improve the odds of a successful startup."
Wattis Professor of Management, Stanford University and Director, Executive Program for Growing Companies
Virgin Active would not have survived and prospered for the shareholders, including me, without Brad. Read this and get the inside scoop on how to survive, grow and ultimately sell your business."
Founder of Virgin Active (the fifth largest gym chain in the world)
Or do you have a killer business idea that you want to make a reality? Perhaps you already run a business and are looking for help to grow it to the next level and, ultimately, sell it? Or do you simply have a business question for me? Feel free to drop me a line.