The BSF Group

Every business, regardless of size, faces critical junctures where an entrepreneurial approach is needed.

We achieve this through our unique people. People that have worked directly alongside some of the world’s most famous entrepreneurs and for respected global companies such as McKinsey, Unilever, and Virgin. Just as importantly, they have tasted the stark reality of start-up life.

You will find that we have strong views on what works and what doesn’t. What to do when and how to do it. Why? Because we have been where you are now many times before and through hard-won successes (and some failures) we have learned exactly what must be done to succeed.

We work for three types of businesses, startups, SME's and corporate. We will only get involved during critical times when change is essential and our entrepreneurial approach is called for.


Only 1 in 10 start-ups lives to see their 5th birthday.

It's heartbreaking to see so many promising ideas fail because the right help wasn't available. But it is no accident that some start-ups succeed and others fail. They go though four important stages and that is where we concentrate to help ensure that they grow and prosper and don't become another statistic.

(Small and Medium Enterprises)

After surviving the start-up phase, many businesses stagnate.

They struggle to breakthrough to a new level where they can call the shots. We work with SMEs to identify practical sales tactics that can be implemented immediately to build sustainable sales for the long term.


Many large corporates find it difficult to call on the entrepreneurial spirit that their business was built on.

This results in the inability to take the business to a new level. Often called on by the Chairman, CEO or Corporate Development Director we use our entrepreneurial approach to specialise in corporate venturing including brand extensions, achieving high impact and rapid results.

The Buzz

Better, Stronger, Faster: The Book

The entrepreneur's step-by-step guide to success in business

Author: Brad Rosser, Founder, BSF Group

Brad Rosser:"I've been fortunate enough to have worked in the inner sanctum for two of the world's greatest entrepreneurs. These experiences have given me a unique insight into what drives success in businesses.

I have developed a set of dos and don'ts that businesses must adhere to, backed up by anecdotes from my business career - sometimes stinging, but always entertaining and thought provoking. If you don't want your business to end up on the scrap heap, then take a look. So what are you waiting for? Go out and grow with this entrepreneurial guide."

Better, Stronger, Faster: The Book is also available as downloadable lectures by chapter.